Few will dispute "Content is King" with search engines. As in everything between
and . DotNetAge helps you build sites that perform well in search engines—in fact, we think it's a great SEO CMS. Human readible URLs that Google loves is part of the reason, and allowing you to build tight, semantic XHTML/CSS also plays a role.Typically, sites with minimal code/markup compared to the actual words on the page fare better in the search game. Arguments with lots of good evidence behind them abound for that lean, semantic XHTML/CSS sites gives the words more weight or "relevancy" (a very important SEO term) compared to sites that are built on top of bloated structures with loads of non-semantic markup (typically, table-based sites).
A few rules of thumb that work well over the long haul and should keep you out of hot water with Google:
- Don't go overboard with "keyword stuffing", use techniques intended solely to influence site ranking, or other such nonsense.
- Make your page title bar content (your browser "chrome") mirror succinctly the content of the page.
- Use XHTML code that puts the important content as close as possible to the body tag, and get rid of inline styling.
- Have a headline that elaborates a bit on the content of the page near the top of your page.
- Write compelling, succinct copy that's topically relevant.
When you think about it, humans probably benefit even more from the above guidelines than search engines. Following them ensures page authors think and refine their message. And after all, it's the people paying the bills typically, not the search engines – even with Adsense sites as bad copy means more people bail out and don't click your ads.
DotNetAge is a true SEO CMS
DotNetAge makes creating sites that search engines can love almost automatic. What you put in it and however you want it to look is what you get out of DotNetAge.
SEO and Meta data
DotNetAge makes Search Engine Optimization easy, and gives you the tools you need to maintain excellent search engine rankings. DotNetAge prompts content creators to enter content for Meta tags, including the title, description and keywords, making your site compliant with SEO best practices. Meta tags provide information about your website to browsers (how to display content or reload page), search engines (keywords), or other web services. Using Sitefinity, you can effortlessly update your keywords at any time. Administrator or site owner can control the global meta content from web site console,the global meta content will auto generate in every page.
Page Titles and Automatic Header: Content Metadata
Every DotNetAge page has several tags of "metadata" that are automatically available to every page. The following outlines some good uses for them as they relate to search:
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Title – great for using in the head of your document for the browser chrome title:
[(sitename)] | [pagetitle] - Description – Meta description... although this doesn't really affect search ranking any more according to many, some search engines still use this as the basis for the summary in their listings. Also good for sitemap pages where you have a page name and a description for every page in your site.
- Slug – perfect for creating pretty, human-readible URLs that also tie in to your content like http://mysite.com/sites/reallly-great-URL.html DotNetAge will auto genernate the slug from page title.
- Summary – another option for meta content (in your document head) or whatever else you desire
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Menu Title – sometimes you need a super-short menu title, and this is just the ticket:
- [page title]
So you just only care about what conents your website /webpage need to provide.
Making URLs that People can Read and Search Engines Love
The way your browser's URLs return are also important in the Search game. Google arbitrarily refuses to index URLs containing "?id=". DotNetAge manage all URLs creation that it can auto generate the friendly URLs that Google likes. For example:
- http://example.com/webshared/home/myhome.jpg (or .gif or .txt or .doc or .xml or .png or .anythingyouwant)
- http://example.com/1234 (no extension)
- http://example.com/page-name.html (automatically created from the page title)
- http://example.com/site/username/pagename.html (user dynamic web page)
- any combination of the above
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